How to Add Events to Your Shopify Store

Complete 2024 guide to adding and displaying events on your Shopify store. Easy setup, no coding required.

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Quick Answer

The easiest way to add events to your Shopify store is using The Shop Calendar app. Install it from the Shopify App Store, create your events, and embed the calendar on any page. Takes less than 5 minutes.

Why Add Events to Your Shopify Store?

🛍️ Drive Sales & Traffic

Events like sales, product launches, and workshops create urgency and give customers a reason to visit your store.

👥 Build Community

Regular events transform one-time customers into a loyal community that keeps coming back.

📅 Professional Appearance

An event calendar makes your store look established and legitimate, building trust with new customers.

📱 Better Customer Experience

Customers can see your full schedule at a glance and plan their visits or purchases accordingly.

How to Add Events: Step-by-Step

Step 1: Install The Shop Calendar
  1. Go to the Shopify App Store
  2. Search for "The Shop Calendar"
  3. Click "Add app" and follow the installation prompts
  4. Authorize the app to access your Shopify store

Time required: 1 minute

Step 2: Create Your First Event
  1. Open The Shop Calendar app from your Shopify admin
  2. Click "Create Event"
  3. Add event details:
    • Event title
    • Date and time
    • Description
    • Location (optional)
    • Event image (optional but recommended)
  4. Choose where to link the event (product page, external link, or event detail page)
  5. Click "Save Event"

Time required: 2-3 minutes per event

Step 3: Customize Your Calendar
  1. Go to "Calendar Options" in the app
  2. Choose your calendar layout (month view, list view, or accordion)
  3. Customize colors to match your store branding
  4. Configure display options (show/hide times, images, descriptions)
  5. Save your settings

Time required: 2-3 minutes

Step 4: Embed Calendar on Your Store
  1. In The Shop Calendar app, go to "Install"
  2. Click "One-Click Install" for automatic setup, or manually copy the embed code
  3. Choose which page to display the calendar on (Events page, Homepage, About, etc.)
  4. The calendar will appear on your chosen page

Time required: 1 minute

✅ That's It!

Your events are now live on your Shopify store. Customers can view your full event schedule and click events for more details.

Different Ways to Add Events

✍️ Manual Entry

Create events one-by-one through the app interface. Perfect for a small number of events.

📄 CSV Import

Import hundreds of events at once using a CSV spreadsheet. Great for bulk event creation.

Learn More →
🔄 Calendar Sync

Connect Google Calendar, Outlook, or Eventbrite to automatically sync events.

Learn More →
📅 Recurring Events

Set up events that repeat daily, weekly, monthly, or on custom schedules.

Learn More →
📥 ICS Import

Import events from any calendar using .ics files.

Learn More →
🎟️ Eventbrite Sync

Automatically sync ticketed events from Eventbrite.

Learn More →

Types of Events You Can Add

  • Sales & promotions
  • Product launches
  • Workshops & classes
  • In-store events
  • Popup shop appearances
  • VIP shopping nights
  • Author signings
  • Trunk shows
  • Gallery openings
  • Classes & training
  • Community events
  • Any time-based promotion

Frequently Asked Questions

Do I need coding skills to add events?

No! The Shop Calendar uses a simple point-and-click interface. No coding knowledge required.

How much does it cost?

The Shop Calendar is $5/month with a 7-day free trial. No setup fees or hidden costs.

Can customers add events to their personal calendars?

Yes! Customers can export your events to Google Calendar, Apple Calendar, Outlook, and other calendar apps.

Will events appear in Google search?

Yes! Events on your Shopify store can appear in Google search results, driving organic traffic to your store.

Can I link events to products?

Absolutely! Link events to product pages, collections, or any URL to drive sales from your events.

Is it mobile-friendly?

Yes! The calendar is fully responsive and looks perfect on mobile, tablet, and desktop devices.

Ready to Add Events to Your Shopify Store?

Get started with The Shop Calendar in less than 5 minutes.

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The calendar built for Shopify stores

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