Hobbiesville

Who they are

Hobbiesville sells Pokemon, Yu-Gi-Oh, board games, and collectibles, with storefront locations in Ottawa and Toronto. Beyond product pages, their business depends on in-store leagues, locals, prereleases, and championship events.

Why a Shopify event calendar matters here

Tournament schedules change often and span multiple locations. Shoppers need to know which store hosts which night, what format is running, and how to grab a ticketed product. The Shop Calendar gives Hobbiesville a storefront calendar for that rhythm instead of burying dates in blog posts.

How they use The Shop Calendar

• List leagues, locals, and release events by location
• Keep a high volume of dated events current for active players
• Connect calendar entries to Shopify products for event entry
• Give each store a clear event identity on the same brand site

What this proves for similar merchants

Retailers with recurring in-store events — card shops, game stores, collectible brands — need a calendar that can handle volume and still link into Shopify checkout. Display first, sell through products second.