# The Shop Calendar > A Built for Shopify event calendar app. Merchants install it from the Shopify App Store and embed a mobile-responsive calendar on their storefront to showcase sales, workshops, classes, pop-ups, and product launches. The Shop Calendar is not a ticket checkout or appointment booking system. It displays events on the storefront and can link each event to a product page, external URL, or built-in event page. Merchants can create events manually, import CSV/ICS feeds, or sync Google Calendar, Outlook, and Eventbrite. Pricing (USD, billed through Shopify): free plan up to 5 events; paid plans $12.99/month or $119/year ($9.92/mo equivalent) with unlimited events and a 7-day free trial. Install from the Shopify App Store or https://www.theshopcalendar.com/shopify-install After install, merchants can connect AI assistants (ChatGPT, Claude) from the app Integrations page so an assistant can list, create, and edit events for that shop via MCP. The Shop Calendar stays the system of record. ## Product - [Home](https://www.theshopcalendar.com/): Product overview and live calendar demos - [Features](https://www.theshopcalendar.com/features): Mobile layouts, customization, multi-day events, external calendar sync - [Pricing](https://www.theshopcalendar.com/pricing): Free plan, monthly ($12.99), and annual ($119/year) plans - [FAQ](https://www.theshopcalendar.com/faq): Common merchant questions - [Shopify App Store listing](https://apps.shopify.com/the-shop-calendar): Install The Shop Calendar on a Shopify store ## High-intent guides - [Shopify event calendar](https://www.theshopcalendar.com/shopify-event-calendar): What the app is for and how merchants add events - [Best Shopify calendar apps](https://www.theshopcalendar.com/best-shopify-calendar-apps): How to choose a calendar app and where The Shop Calendar fits - [How to add events to a Shopify store](https://www.theshopcalendar.com/how-to-add-events-to-shopify-store): Step-by-step event setup - [How to display a calendar on Shopify](https://www.theshopcalendar.com/how-to-display-calendar-on-shopify): Embedding the calendar widget - [Google Calendar Shopify sync](https://www.theshopcalendar.com/google-calendar-shopify-sync): Sync a Google Calendar into the storefront calendar - [Eventbrite Shopify integration](https://www.theshopcalendar.com/eventbrite-shopify-integration): Show Eventbrite events on Shopify ## Use cases - [Retail event calendar](https://www.theshopcalendar.com/retail-event-calendar): Sales, launches, and in-store events - [Workshop calendar for Shopify](https://www.theshopcalendar.com/workshop-calendar-shopify): Classes and workshops - [Popup shop calendar](https://www.theshopcalendar.com/popup-shop-calendar): Pop-up schedules and temporary locations - [Solutions hub](https://www.theshopcalendar.com/solutions): Industry and use-case index ## Optional - [Contact](https://www.theshopcalendar.com/contact): Support contact - [Privacy](https://www.theshopcalendar.com/privacy): Privacy policy - [Terms](https://www.theshopcalendar.com/terms): Terms of service